What is NAD+?

NAD+ is the 'Master Molecule' that keeps us alive and allows the body to heal and repair itself on a cellular level. NAD+ directly impacts our mental, physical and emotional wellbeing. 

NAD+ is a coenzyme found naturally occurring in the body and is derived from vitamin B3 (niacin). NAD+ provides our body with the molecular energy it needs to function everyday and is directly responsible for creating and supporting our entire health and wellbeing.

NAD+ is essential to our quality of life, without it we cannot function. It directly impacts our mental, physical and emotional wellbeing.  Due to stress, illness, poor lifestyle choices and age our NAD levels decline so constant replenishment is needed to remain in optimal mental and physical condition along with slowing down the negative aging process.

Why Enteric Coated Capsules?

Enteric coated capsules are capsules that have an acid resistant coating to prevent them from dissolving when they pass through the stomach. These capsules have been scientifically designed to pass through the stomach unaffected and travel to the intestinal tract to be dissolved releasing the contents for maximum absorption. The capsules are activated only when they pass through an alkaline environment -- that is with a pH factor of 5.5 or higher - which is usually when they reach the small intestine.

Most if not all supplement capsules are made of gelatine or a vegetarian gelatine equivalent (typically a form of cellulose). These materials dissolve in the low pH gastric juices in the stomach, which is ineffective for NAD+ as it can not be absorbed through the stomach.

How does NAD+ work?

NAD+ naturally works to keep us younger and healthier for longer. The job of NAD+ is to renew, protect and repair our cells along with our DNA. It does this by taking the nutrients we eat and transforming it in to the energy we need to live, laugh and enjoy our lives.

The truth is the only thing NAD+ can do is work to support you!

NAD+ is what keeps us alive and well. NAD+ provides our body and brain with the foundation it needs to function a peak performance.
When our NAD+ levels decline or we have a deficiency we suffer mentally, physically and emotionally. Replenishing your NAD+ is the scientific breakthrough reaching new heights in wellness and anti aging.

NAD+ Stress Factors

There are many factors that contribute to our NAD+ levels declining, such as Age, Stress, Poor Sleep, Excess Sun Exposure, Illness along with Drug and Alcohol Consumption.

NAD+ has long been scientifically proven to be essential to our cellular health and DNA repair. This directly impacts the way we look, live and feel.

As these stress factors contribute to the accelerated decline of NAD+, there is also a decline in our physical, mental and emotional wellbeing leaving us susceptible to mental illness, age related disease and the physical break down of our body along with increasing the rate in which we age.

How does NAD+ deficiency affect the body?

We all require fuel to function as humans. Furthermore, biochemical processes within our bodies provide 90 percent of our body's fuel.
Every cell has a unique function that relies on NAD+ to function properly.
Because they produce energy for the human body, these cells are often referred to as "power plants." Your mitochondria are these power plants.

As you metabolise and digest the food you eat, these cells absorb the glucose. To produce what is required, most of these power plants require a specific coenzyme. They are unable to function without this procedure. NAD+ is a coenzyme that your power plants require in order to generate and maintain energy levels.

If you have an NAD+ deficiency, you will not be able to produce enough metabolic energy to power your cells and keep you healthy.

NAD+ is crucial for enabling two key bodily processes. It is required for the synthesis of Adenosine Triphosphate (ATP), the cell's energy currency. Along with the activation of ‘Sirtuins,' a family of seven proteins involved in biological processes including:


  • Endurance and stamina levels increase as the metabolism system becomes more efficient.
  • Improves Cognitive Functions by Regulating Circadian Rhythm
  • Improves memory
  • Boost Your Immunity and Recovery
  • Support Heart Health by Reducing Oxidative Stress
  • Inflammation should be reduced.
  • Muscle Gaining and Maintenance 
  • Healthy Body Mass Index

    This coenzyme is required for the fundamental biological processes that make life possible. NAD+ is the cornerstone and foundation for health and wellness throughout the body. 

    NAD+ Promotes Healthy Aging

    In the current scenario scientists are discovering new techniques and ways in which the NAD+ will help in improving the quality of life. As the age of the person increases the NAD+ levels start to decline impacting the energy levels within the body that decreases the person’s ability to stay active and gain optimal cellular function.

    With the age of the person the NAD+ levels start to decline, for instance when a person reaches the age of 50, he may have only half of the NAD+ left within their body. Moreover, with the increasing age, for instance when the person will reach the age 80, NAD+ levels will decline to only 1% as compared to the young age. Therefore, when the NAD+ decreases it accelerates the time of a person towards aging and impacts the ability to live a quality and a healthy life.

    Hence, NAD+ is the coenzyme that is required for the fundamental biological processes that make healthy life possible. NAD+ is the cornerstone for health and wellness throughout the body. It can be easily evaluated that the low numbers of NAD+ levels may negatively influence a person’s health and the life as well. The scientists are now viewing NAD+ as a cutting-edge tool to promote longevity within the lifespan.


    NAD+ Improves Brain Function and Mental Clarity

    The human brain requires the most amount of energy but has the least amount available to it. NAD+ plays a significant role in creating energy within our brain. In the cases of depression, substance abuse, anxiety, and alcoholism, the human body requires ample amounts of NAD+ to return the brain to optimal health. NAD+ is involved in more than 1,000 metabolic reactions that are required for the repair of DNA, long life span, and resources for the restoration of cells. It has been identified that mental illness is significantly due to weak DNA or the depletion of cells within the body. As the brain requires proper circulation of the blood and has millions of cells, NAD+ needs to be present efficiently within the brain as it is also a neurotransmitter. NAD+ replenishes the brains neurotransmitters resulting in optimised cognitive function, repairing cellular DNA damage, increased mental health and a restored sense of purpose.

    NAD+ Boosts Metabolic Function

    Because NAD+ plays such an important role in our bodies' energy cycles, having more of it, coupled with a set of enzymes known as 'Sirtuins', allows our cells to be more metabolically efficient. The more NAD+ we have on hand, the more energy our bodies can utilise throughout the day! Furthermore, the less exhausted we feel, the more inclined we are to get out and exercise, which encourages weight loss.

    NAD+ Immune Strength and Recovery

    NAD+ can be defined as the crucial coenzyme for different metabolic reactions that take place in the living cells. Moreover, the NAD+ availability to the body is very significant for the cell energy production, survival, function of the immunity and most importantly the health factor. NAD+ protects the human body against different diseases while supporting the immune response and by turning the “destructive” cells into “protective” cells. These facts have led the scientists and the practitioners to invest the resources into the NAD+ that is essential for a distressed immune system and supports the human body for long lifetime.

    NAD+ Conception

    Nicotinamide Adenine Dinucleotide (NAD+) is the molecule that is necessary for all living cells within the human body and plays an integral role in generating life and healthy conception. In the case of a pregnant women, a large amount of metabolic energy is required to generate and sustain the life that is developing in her womb. NAD+ is related to the DNA and cellular communication, when there is a lack it can cause a disruption within the pregnancy mainly due to the low level of energy provided. Due to low levels of NAD+ being present during conception and pregnancy the unborn child has a high risk of birth defects along with a high risk of miscarriage and pre-mature birth. This is one of the major contributing factors babies are born with health complications. Hence, having increased NAD+ available to the body can decrease the risk of infertility, birth defects or the chance of a miscarriage. NAD+ provides the cellular nourishment required to ensure you have a healthy conception and pregnancy.


    NAD+ Boosts Liver Function and Detox

    Our bodies include a large number of vital cells. We've previously discussed brain cells (which practically do everything for us all of the time, even while we're sleeping), but liver cells are also incredibly important. Our liver serves two purposes: to metabolise and to cleanse. When we help these liver cells, we help processes like hormone and neurotransmitter metabolism, endo-and exotoxin detoxification, as well as preventing the accumulation of fat on the liver. Furthermore, it promotes a healthy inflammatory response as well as the breakdown of insulin and cholesterol! 


    NAD+ Physical Performance and Recovery

    NAD+ helps the human body to grow with more efficacy allowing the accelerated recovery and repair of our muscles, tissues and organs. NAD+ is the essential component that charges up the power plants or the cells of the body that are required to keep a person healthy and more active. These power plants are called your mitochondria and rely on NAD+ to stay charged and power your cells. Our muscles are full of these mitochondria keeping our muscles healthy and fully functioning. When the mitochondria has high amounts of NAD+ available, the human body can be optimised to operate at peak physical performance. NAD+ quite simply fuels the human body, keeping an individual healthier for a longer period, with a youthful level of energy and stamina. NAD+ is essential in optimising and maintaining peak physical performance and conditioning.